Nosy Crow Reinvents Digital Picture Books
New Children’s Publisher Launches
The Three Little Pigs App for iPad
London, For Immediate Release: Nosy Crow, a new children’s book and app publisher in London, has launched a highly innovative app for iPad™, The Three Little Pigs. This is the first in a series of 3-D Fairy Tale apps from Nosy Crow for children ages 4 and up. An iPhone® and iPod touch® version is available beginning March 4.
The Three Little Pigs app takes full advantage of the iPad’s technical capabilities to create a unique reading experience. It features sophisticated animation, original interactive music, child narrators and hundreds of interactive touch points. Children tap the screen to make the pigs talk, spin into the air and build their homes of straw, sticks and bricks. They use the microphone to help the wolf blow down the houses. What’s more, as children tilt the iPad, the screen perspective changes to reveal hidden details and more of the scene.
“We aren’t squashing books that already exist onto tablets,” says Kate Wilson, Managing Director of Nosy Crow. “As publishers with decades of storytelling experience, we’ve created a new way for children to learn to explore and read stories. The Three Little Pigs app is fun, surprising, educational and worth reading again and again.”
Nosy Crow’s team of writers, illustrators and programmers has collaborated to create a reading experience that merges computer game design with traditional, book-based storytelling. The app engages children on many levels: whether listening to the narration, touching the screen, reading the words or thinking about the action, children use multiple senses to understand the story. Parents will appreciate the app’s wit, beautiful illustrations and original music that shifts for each character and scene.
“At Nosy Crow we love books. We love the smell of them. We love the feel of them,” says Wilson. “But we believe that this new technology can be equally educational. This is ‘screen time’ that parents will recognize as beneficial and developmentally appropriate. Picture books will never be the same.”
App Availability and Pricing
The Three Little Pigs app for iPad is available on the App Store for $5.99 and £3.99 beginning February 17. The iPhone® and iPod touch® version is available for $3.99 and £2.49. The first scenes of the app are available for free in The Three Little Pigs–Lite. Spanish, German and French editions are in development.
About Nosy Crow
Nosy Crow is a London-based children’s book and app publisher founded in 2010 by veterans of the children’s book publishing industry. In 2011, Nosy Crow will publish 26 books for children and young adults, as well as 4 apps designed for the iPad, iPhone and iPod touch. The Three Little Pigs app is the first in a series of 3-D Fairy Tale apps that will include Cinderella, Little Red Riding Hood and Goldilocks and the Three Bears. Nosy Crow is also developing other apps for 2011 and beyond, including one by Axel Scheffler, illustrator of the best-selling and Oscar-nominated The Gruffalo.
For more about Nosy Crow, visit: www.nosycrow.com
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In the US: Andi Silverman Meyer
In the UK: Deb Gaffin