IPG Children's Publisher of the Year

"The Book App is dead. Again."

Posted by Tom on Jan 27, 2012

In a thoughtful and engaging response to James McQuivey’s claim at the Digital Book World conference that “the love affair with apps is officially over”, Sam Missingham (who tweets as @samatlounge), writing for FutureBook, points to Nosy Crow as one of the publishers who are defying this assessment:

“[The] need to be nimble naturally plays into the hands of smaller publishers (like Nosy Crow) who can keep applying the marketing pressure and adjusting their strategy as and when the market shifts.”

Read the full piece here

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