Looking back at 2011, our first year of publishing
Posted by Kate on Dec 31, 2011
2011 was Nosy Crow’s first year of publishing. We published our first book in January.
It’s been an incredibly busy and full year, and I find it hard to sort through the events and impressions of the past twelve months to write anything coherent.
But here goes…
The books and apps we published… and signed up
In 2011, we published 23 books for children aged 0 to 14. 8 were board books. 7 were picture books. 8 were fiction titles for children aged 6 to 14. Here they are in reverse publication order finishing, at the time of writing but this will update as publication dates pass, in December 2011.
We published 3 apps: The Three Little Pigs, Cinderella and, just days before Christmas, Bizzy Bear on the Farm.
We signed up a further 38 books and 8 apps for 2012, and already have projects scheduled for publication in 2013 and beyond. You can already find out about some of the forthcoming books (in publication order starting, at the time of writing but this will update as publication dates pass, in January 2012) and about some of the apps.
Selling at home and abroad
Working with Bounce, we had books sold and promoted in a huge range of UK sales outlets from independent booksellers through bookshop chains and online book retailers to supermarkets and toy shops.
We’ve travelled on Nosy Crow business and/or to speak at conferences to the US, Canada, Australia, Germany, France, Holland, Italy, Mexico and Brazil.
We launched partnership deals with Allen and Unwin for book distribution in Australia; with Candlewick Press for illustrated book publishing in the US and Canada; with Carlsen for apps in German and with Gallimard for apps in French.
We sold rights to books in the following languages: French, German, Dutch, Italian, Spanish, Catalan, Portuguese, Danish, Swedish, Finnish, Polish, Hebrew, Chinese, Norwegian, Greek and Korean.
Nosy Crow authors on the road
Nosy Crow authors were at numerous literary festivals, including Hay, Edinburgh, Bath and Cheltenham, and staged countless events in schools, libraries and bookshops.
Nosy Crow on the move
We moved offices from our second office in Lambeth to our third office in Southwark (it’s always cheaper south of the river) as our staff grew from 8 to January 2012’s 19, including part-time people and “attached freelancers”. We’ve lost members of staff too (which is a real rite of passage). Two were only with us on a temporary basis and went on to roles that they had planned before they joined us, but Deb Gaffin has just left us to take on a marketing and partnership strategy role at Mindshapes. We are very grateful to her for helping us shape our first apps and the thinking behind them. Andi Silverman Meyer who has known Deb since they were at school together, and who has been fantastic at getting us US coverage for our apps, is joining Mindshapes too.
Spreading the word
We have reached a lot of people with Nosy Crow news of various kinds.
Nosy Crow as a company or Nosy Crow books or apps have been in the Wall Street Journal, The Chicago Tribune, USA Today, The Gadgetwise Blog of The New York Times, Wired Magazine, The Daily Mail, The Times, The Guardian, The Sunday Times, The Sunday Telegraph, The Independent, The Scotsman, Prima, Junior, Good Housekeeping, Kirkus, School Library Journal, The Melbourne Age, The Australian, The Huffington Post and many great children’s book, parenting, technology and app blogs. We’ve had terrific coverage in trade press and websites including Publisher’s Weekly, The Bookseller, FutureBook, BookBrunch and The Literary Platform. The quickest look at the first few pages of a Google search result for Nosy Crow gives a sense of the range of coverage – and, where it’s third-party coverage, how positive it’s been. We’ve had more than our fair share of TV and radio coverage too, and coverage, through our Gallimard and Carlsen links in Figaro, Marie Claire and Buchreport.
This year, we had over 74,000 unique visitors from 161 countries to the Nosy Crow website and almost half a million page views. Over half of our visitors have returned to the site. The site’s got information on everything from our commitment to paper-sourcing standards to our latest app reviews, and we’ve used the blog section of the site to write about subjects as diverse as library closures, Martin Amis, the thinking behind our apps, chocolate cake, the formation of the child reader, Steve Jobs, Charles Dickens, the role of supermarkets in bookselling and Wilson household New Year traditions.
From around 1,300 Twitter followers for @nosycrow (bit of a guess, this, but based on the numbers we had in September 2010) this time last year, we’ve built our @nosycrow following to over 5,700 and our @nosycrowapps Twitter following grew from 0 to over 1,800. I wrote about Twitter here. We’ve 1,250 Facebook fans.
Recognition
Our apps were included in so many “best apps” listings in the US, UK, France and Germany that it’s difficult to list them here. They won several awards, including, most recently a KAPi award for best ebook and a FutureBook Award for best children’s app which were both won by our Cinderella app. Our ratings in the iTunes app stores are excellent.
Our KAPi award
We won the Mumpreneur Inspiring Business Mum of the Year award, and have just been named in The Independent as one of the six book people or organisations who wrote glorious chapters in 2011
A measure of success
We invoiced over a million pounds in sales.
What went wrong?
It would be ridiculous to pretend it was a year without disappointments or irritations. The much-investigated drainy smell in the bathrooms at 10a Lant Street continues to baffle. The many cakes we make and eat continue to contain a lot of calories. Camilla had her bag stolen and we had to have all the office locks changed. There are one or two important UK retailers who still haven’t stocked our books. There are several countries to which we’d hoped to sell rights but haven’t yet managed to do so – Japan for example, but there are good reasons for that. We didn’t always (though we did generally) agree what books we wanted to publish and how much we wanted to publish them. We offered for some books that we didn’t manage to buy, a couple of which I still feel sad about. One or two books (and I mean “one or two”: our strike rate has been good) didn’t sell quite as well as we thought they would. We had to cancel a couple of projects because they just weren’t working out the way that we’d planned.
Thank you
But it’s been a very good year.
Whatever we achieved in this first year, we did it in partnership with our many authors and illustrators, new and established, and with other artistic collaborators, such as composers, audio experts and paper engineers. Without them, we have nothing to publish. We threw a party to say thank you. You can see the pictures at the top of our Facebook page.
Our author party in The Crow’s Nest in Lant Street a few weeks ago
And whatever we’ve achieved in this first year, we did it thanks to the support of publishers abroad; booksellers of many kinds; librarians; reviewers; bloggers; literacy organisations; literary and illustrators agents; printers and print managers; talented freelancers; and, of course, the parents and grandparents, uncles, aunts, friends, teachers and librarians who have bought and read our books and apps to, with and for children.
