Are you an illustrator? Are you coming to this year’s Bologna Children’s Book Fair? Would you like to meet us? If the answer to all three of these questions is “yes” , this blog post is for you!
We’re holding illustrator surgeries on Tuesday, March 25 from 3.30-4.30pm and on Wednesday, March 26 from 2.00-3.00pm at the Nosy Crow stand (25 B 106) where you’ll be able to meet our editorial and design team, show us your portfolio, and receive some feedback on your work. We have back-to-back rights-selling appointments for the rest of the fair – if you’d like to meet us, those are the times you’ll be able to do so.
Make sure your portfolio is as strong as it can be. Presentation is absolutely crucial, and you should pick your pieces carefully – don’t be tempted to cram absolutely everything in (Kristina’s motto is, “if in doubt, take it out”). The work that you show should demonstrate your ability, but also be relevant to children’s books (so, life drawing and religious iconography – to pick two examples named by people here as things they’d been shown at past fairs – would not be appropriate).
Plan in advance – target the publishers you particularly like the look of and check out their websites beforehand. You won’t be able to speak to everyone, so pick the companies who most interest you, and whose books look like a good fit for your work. If your art is in a completely different style to everything on a publisher’s list (very high-end vs. very commercial, for instance), it’s unlikely to be productive hunting them down.
Look at all of the international halls. It’s not not only a great opportunity to see what’s being published around the world, but will give you a lot of very valuable commercial insight. We work in an international market, and so it’s useful for you to know what other countries are doing, from Korea to Belgium. Picture book co-editions are a big part of our business, and thinking about whether your work will sell in other territories is an essential exercise.
So, if you’ll be at the fair, and you like the look of what we do, come and say hello!
Nosy Crow is shortlisted for the Children’s Publisher of the Year award and for the Independent Publisher of the Year award.
I have to admit, we need all the validating and motivating good news (and cake) that we can get: we are in the tense and hectic run-up to the Bologna Book Fair, just over a week away. Just before we’d got the news, we’d just schlepped 15 big cardboard boxes full of books, rights guides and tools for building the furniture for the Bologna Stand down our three-flight iron staircase; someone in the design team has just said, “Don’t worry: I’ve requested a rework of the dog from the illustrator – this time without the sick”; and there are discussions going on about who will be in when over this weekend.
It’s great to see lots of our retailer friends on shortlists too.
Anyway, here are the shortlists in full:
Independent Publisher of the Year sponsored by The Great British Bookshop
Constable & Robinson
Top That! Publishing
Children’s Publisher of the Year sponsored by Booktrust
HarperCollins Children’s Books
Simon & Schuster Children’s Books
Academic, Educational and Professional Publisher of the Year sponsored by Bertrams
Bloomsbury Academic & Professional
Oxford University Press
Palgrave Macmillan SAGE
Book Retailer of the Year
Sainsbury’s Supermarkets Ltd
Morrisons Supermarkets PLC
Children’s Bookseller of the Year sponsored by Macmillan Children’s Books
The Edinburgh Bookshop
Digital Strategy of the Year
Caffeine Nights Publishing
Faber & Faber
Head of Zeus
Hodder & Stoughton
E-book Retailer of the Year
eBooks by Sainsbury’s
Totally Bound Publishing
Editor of the Year
Helen Conford; Penguin Press
Kirsty Dunseath; Orion Publishing Group
Mary Mount; Viking, Penguin
Rebecca Saunders; Sphere Fiction
Roddy Bloomfield; Hodder & Stoughton
Suzanne Baboneau; Simon & Schuster UK
Vineeta Gupta; Oxford University Press
HarperCollins Young Retailer of the Year, in honour of Sue Butterworth
Kate Double; Mr B’s Emporium of Reading Delights
Charlotte Staffer; Blackwell’s Bookshops
Edward Woods; Foyles
Melissa Cox; Waterstones
Rachael Wing; The Wallingford Bookshop
Rory Hill; The Book Hive
Imprint of the Year
Big Picture Press; Templar Publishing
Capstone Publishing; Wiley
Century; Random House
Jonathan Cape; Random House
Picador; Pan Macmillan
Sphere; Little, Brown Book Group
Weidenfeld & Nicolson; Orion Publishing Group
Independent Academic, Educational and Professional Publisher of the Year sponsored by Bertrams
Bright Red Publishing Ltd
Crown House Publishing
Edward Elgar Publishing
John Catt Educational
Liverpool University Press
Independent Bookshop of the Year sponsored by Gardners
The Blessington Bookstore
The Edinburgh Bookshop
White Rose Bookcafe
Library of the Year
Midlothian Library Service
Sandwell Library and Information Service
The Hive (University of Worcester and Worcestershire County Council)
The Library of Birmingham
Literary Agent of the Year sponsored by Orion
Andrew Lownie; Andrew Lownie Literary Agency
Caroline Dawnay; United Agents
Jenny Brown; Jenny Brown Associates
Juliet Mushens; The Agency Group
Karolina Sutton; Curtis Brown
Peter Robinson; Rogers, Coleridge & White Ltd
Sarah Such; Sarah Such Literary Agency
Manager of the Year
David Dawkins; Pages of Hackney
Janette Cross; Foyles
Neil Crockett; Waterstones
Paul Thornton; Blackwell’s Bookshops
Vivian Bannerman; The Mainstreet Trading Company
Marketing Strategy of the Year sponsored by Nielsen, in association with the Book Marketing Society BOOKSARE MY BAG; The Booksellers Association
Caboodle from National Book Tokens
Dead Good; Penguin Random House
Faber & Faber Consumer Marketing Strategy; Faber & Faber GONEGIRL; Orion Publishing Group
Minecraft Marketing Campaign; Egmont UK
The Happy Foodie; Penguin Random House
The Paper Dolls World Record Attempt; Pan Macmillan
Publicity Campaign of the Year sponsored by the PPC
The Examined Life by Stephen Grosz – Sue Amaradivakara PR, for Chatto & Windus
The Ocean at the End of the Lane by Neil Gaiman – Sam Eades, Headline
My Autobiography by Alex Ferguson – Karen Geary & Rebecca Mundy, Hodder & Stoughton
The Silent Wife by A.S.A Harrison – Ben Willis, Headline
The Paper Dolls by Julia Donaldson – Lauren Ace, Macmillan Children’s Books
Stoner by John Williams – Clara Nelson, Vintage Classics
Publisher of the Year
Faber & Faber
Hodder & Stoughton
Little, Brown Book Group
Orion Publishing Group
Rights Professional of the Year sponsored by Frankfurt Book Fair
Andrea Joyce; Canongate Books
Andrew Sharp; Hachette Children’s Books
Kate Hibbert; Little, Brown Book Group
Mary Thompson; HarperCollins
Rachel Mills; Peters, Fraser & Dunlop
Zosia Knopp; Penguin
Supply Chain Innovation Award sponsored by BIC
We’re looking for a creative, dynamic Junior Editor to work on our award-winning list of full-colour books. Working closely with the Editorial Director, Head of Picture Books and the design team, you will be project-managing a number of your own titles, both picture books and novelty, as well as overseeing our paperback and board books programmes, plus some marketing material. Passionate about children’s books, with a good understanding of both the UK and international markets, you will be committed to making high quality, commercial titles that stand out from the crowd.
You can read more about the vacancy, and the full job description, here – the closing date for applications is this Friday, February 28, and if you’re interested, you should send our Editorial Director, Camilla Reid, your CV, accompanied by an application letter, as soon as possible via email (firstname.lastname@example.org).
No, no – I’m not slightly teary-with-pride. Must be grit in my eye.
We have just heard the news that we have been shortlisted for the four Independent Publishers Guild Awards for which we entered, and more than any other publisher. And Tom and Ola have been shortlisted for the Young Independent Publisher of the Year Award. And Bounce, who are our partners in selling books to booksellers, are shortlisted for the Services to Independent Publishing Award.
We are shortlisted for the Children’s Publisher of the Year Award, together with Usborne, Barefoot and Walker. The judges said that the quality of entries this year was exceptional, and this is reflected in the four-strong shortlist. To be on this list again, and with publishers who are so much bigger and so much more established, feels remarkable to us. This is our third shortlisting for this prize – so we’ve been shortlisted each year we’ve been eligible to enter – and we won in 2012 and 2013.
The judges said: “Nosy Crow was the winner of this award in both 2012 and 2013, and is shortlisted again after another impressive year of sales growth and digital innovation. Judges particularly admired its outstanding international business, imaginative apps and beautifully produced books, as well as its efforts to build a strong consumer brand. It has had another superb year—to have got so far so quickly is a remarkable achievement.”
We are shortlisted for the International Achievement of the Year Award, together with Advance Materials, In Easy Steps. We’ve been shortlisted for the prize in both years in which we’ve been eligible to enter, and we won it last year.
The judges said: “Nosy Crow completes what judges considered a strikingly strong shortlist after substantially growing its rights, export and international app business. It added new territories and pulled in more trade and consumer supporters in 2013, both through digital campaigns and tireless work at fairs and worldwide. Nosy Crow is fast becoming a powerhouse not just here but around the world. The international story is incredibly impressive.”
We were shortlisted for the Digital Publishing Award, together with Bloomsbury Publishing, Faber & Faber and Jordan Publishing. We won the Innovation prize in 2012 and were shortlisted for the Digital Publishing Award in 2013.
The judges said: “Nosy Crow completes what judges felt was an exceptionally strong category for its work with Apple apps and the launch of Stories Aloud, a bundling of free audio content with its picture book apps. Judges applauded the way Nosy Crow used digital technology to bring its content to life, and admired its download figures. Nosy Crow constantly tries interesting things, prepares them beautifully and executes them with consummate professionalism.”
We were shortlisted for the Digital Marketing Award, together with Constable & Robinson and Faber and Faber. We were shortlisted for the prize in both 2012 and in 2013.
The judges said: “Nosy Crow is shortlisted here for a third successive time after another strong year of online brand building and customer engagement. Across social media, mailing lists, websites, blogs, events and an ambassador programme, Nosy Crow tirelessly pursued every marketing avenue. Nosy Crow has a very impressive sense of community in all its digital worlds. It’s very cost-efficient too, which is important for all independent publishers.”
We are ridiculously proud of Tom and Ola for their Young Independent Publisher of the Year Award shortlistings. This is what the judges said about Tom: “Tom Bonnick, digital project and marketing manager at Nosy Crow, makes the shortlist for his energetic and imaginative work producing the publisher’s apps. Beyond that, judges were impressed by his energetic PR, events, social media, ambassadorial and speaking work. “He has the can-do attitude that is so important in an independent publisher. He seems happy and able to pick anything up and run with it, and has delivered some exceptional projects.”
This is what the judges said about Ola: “Ola Gotkowska, rights executive at Nosy Crow, is the second in a double act at the publisher on the shortlist. She makes the cut for her tireless work growing foreign rights business, especially in eastern Europe. “Ola has thrown herself into publishing, picked things up very quickly and achieved a great deal,” judges commented. “Like many young people at independent publishers she is doing much more than her simple job title suggests.”
The IPG says of the judging process, “The 2014 shortlists were compiled over two days of judging by panels of experts from across the publishing world. They feature 27 different companies and three individuals, between them representing all corners of independent publishing. Nosy Crow, Bloomsbury, Barefoot Books, Faber & Faber and Constable & Robinson each receive more than one nomination.”
Of the shortlists themselves, the IPG says, “Judges were very impressed with the high standard of entries across the Awards, especially in the categories for Children’s, Academic & Professional and Specialist Consumer Publisher of the Year, each of which have four shortlisted companies this year. The strength of the Digital Publishing and Digital Marketing Awards reflects the innovation and ambition of independent publishing in this sphere now, and judges also admired evidence of the sector’s rising talent within the Newcomer and Young Independent Publisher of the Year categories.”
Here are the full shortlists:
IPG Children’s Publisher of the Year
Barefoot Books, Nosy Crow, Usborne Publishing and Walker Books
The London Book Fair International Achievement Award
Advance Materials, In Easy Steps and Nosy Crow
Ingram Content Group Digital Publishing Award
Bloomsbury Publishing, Faber & Faber, Jordan Publishing and
Nielsen Digital Marketing Award
Constable & Robinson, Faber & Faber and Nosy Crow
IPG Young Independent Publisher of the Year
Tom Bonnick, Nosy Crow; Ola Gotkowska, Nosy Crow;
and David Henderson, Top That! Publishing
GBS Services to Independent Publishers Award
Attwooll Associates, Bounce Sales and Marketing,
Compass Independent Publishing Services,
Faber Factory, powered by Constellation and Faber Factory Plus
IPG Trade Publisher of the Year
John Blake, Constable & Robinson and Summersdale
Frankfurt Book Fair Academic & Professional Publisher of the Year
Bloomsbury Academic & Professional, Edward Elgar Publishing, Liverpool University Press and SAGE
Librios Education Publisher of the Year
Bright Red Publishing and Crown House Publishing
PrintOnDemand Worldwide Specialist Consumer Publisher of the Year
Absolute Press, How2Become, Quiller Publishing and Search Press
The Nick Robinson Newcomer Award
Critical Publishing, Fine Feather Press and Sedition Publishing
IPG Diversity Award
Accent Press, Barefoot Books and Phonic Books
One more Award, for the overall IPG Independent Publisher of the Year, will be chosen from a shortlist made up of the winners of the five Publisher of the Year categories.
IPG Chief Executive Bridget Shine said: “We are delighted to honour the companies and individuals on our shortlists this year, and proud of the examples they give of the strength and diversity of independent publishing in the UK. We congratulate them all, and thank the many IPG members who submitted entries. Competition for the Awards has been exceptionally strong this year, and we thank our judges for their careful deliberations and astute judgments. We look forward to celebrating our eighth annual set of winners—and the success of all independent publishers—at the end of February.”
We’re looking for a creative, dynamic Junior Editor to work on our award-winning list of full-colour books. Working closely with the Editorial Director, Head of Picture Books and the design team, you will be project-managing a number of your own titles, both picture books and novelty, as well as overseeing our paperback and board books programmes, plus some marketing material.
Passionate about children’s books, with a good understanding of both the UK and international markets, you will be committed to making high quality, commercial titles that stand out from the crowd.
Your role will include:
- Project-managing a number of your own titles from acquisition to publication
- Supporting the full-colour editorial team on editorial and administrative tasks
- Liaising with authors, agents and illustrators
- Coming up with great ideas for picture and novelty books
- Editing texts and writing your own texts
- Writing excellent back cover and sales copy
The successful candidate will probably be educated to degree level and will. . .
- Have proven editorial and proof-reading skills
- Have perfect written and spoken English
- Have at least one year’s children’s book editorial experience. This is essential, so please don’t apply for the job unless you have this!
- Have a strong visual sense and an eye for design
- Have an interest in, and knowledge of, the UK children’s illustrated book market
- Be a hardworking, sparky and enthusiastic team player
- Be determined but tactful and have excellent presentation and communication skills
- Be flexible: we’re a small team, and we all have to muck in
We want someone who. . .
- Can spot a great text at a hundred paces
- Can turn a good text into a great one
- Is bursting with ideas for new titles
This a fantastic opportunity to be part of one of the UK’s most exciting and fastest-growing children’s publishers. Please send your CV and a covering letter to our Editorial Director, Camilla Reid, either by email (camilla [at] nosycrow [dot] com) or by post (Nosy Crow, 10a Lant Street, London, SE1 1QR).
We have a fantastic opportunity for a highly creative, hardworking, bright and enthusiastic graphic design graduate to join our design team at Nosy Crow on a full-time basis, working in the London office of Nosy Crow near London Bridge.
You’ll need a BA (Hons) degree in graphic design (or illustration), and you’ll have excellent typographic skills together with a proven interest in children’s books and children’s book illustration.
Candidates must be proficient in Indesign, Photoshop and Illustrator programmes. The Design Assistant will predominantly act as a support to the Head of Design, but will also be required to assist other members of the team in the design and production of our exciting and rapidly growing frontlist, backlist and sales and marketing material.
This would include creating and photoshopping art for our books, apps, marketing material and websites; preparing files for reproduction; designing paperback editions of hardbacks; making dummies and other sales material for presentations; and preparing files for rights customers.
Any experience (as an intern, or through work experience, for example) of working on children’s books would be an advantage, but we would expect the successful candidate to learn (quickly!) on the job and to develop into a highly skilled and valued member of the Nosy Crow Team.
Please send Stephanie Amster your CV, accompanied by an application letter, as soon as possible via email (email@example.com).
The closing date for applications is Monday, January 20 – good luck!
As regular readers of this blog will undoubtedly know by now, on Saturday we hosted our first ever conference: Everything You Always Wanted to Know About Children’s Publishing (But Were Afraid to Ask). 150 people packed out the Bridewell Hall of the St Bride Institute in Central London – a whole mix of people who’d come to find out more about the industry: aspiring authors and illustrators, literature and literacy enthusiasts, students hoping to begin careers in publishing, as well as some Nosy Crow authors and illustrators:
The view from the back of the room…
The day began (after the mild chaos of registration, some fleeting panic on my part at the sight of 150 very tangled lanyards, and a brief introduction by Kate) with a warm, funny and inspiring talk by The Guardian and Stylist Magazine columnist Lucy Mangan, on what children’s books mean to her.
Lucy spoke movingly about how reading changed her life and opened up her world growing up: how they taught her empathy, lessened her feelings of isolation, and provided comfort and insight into other worlds. And she said that she continues to read children’s books now, because “I’m too old to be bored.”
Lucy’s talk was followed by an Editors’ Panel, featuring Nosy Crow’s Head of Picture Books, Louise Bolongaro, Editorial Director, Camilla Reid, and Fiction Editor, Kirsty Stansfield (and chaired by Kate), and judging by the number of questions from the floor, and the amount of discussion on Twitter, it was clearly a highly anticipated session! Our editors explained how they spent their time, what the division of labour was between working on existing projects and searching for new talent, how the relationship and creative process with their authors and illustrators worked (and why it mattered so much), what they’re looking for (and what they don’t want to see), and how the editorial process is different at a smaller publisher like Nosy Crow compared to a Big 5 behemoth.
After a short coffee break, agent Hilary Delamere gave an absolutely BRILLIANT talk explaining exactly what an agent is “for” – informative, engaging and very interesting. Hilary wove a fascinating narrative out of every stage of an author’s career, from the time they send their work off to an agent, to the moment film rights are negotiated, and by the end of it I’d decided that I’d quite like to be represented by her, in fact.
The following session provided a intriguing counter-point: a panel of three (un-agented) Nosy Crow authors who’ve gone from our slushpile to having their work sold in countries across the world, winning awards and earning rave reviews: Helen Peters, Paula Harrison and S.C. Ransom. For large swathes of our audience it was obviously a particularly inspiring discussion, full of insight into the journey of a first-time author.
After lunch – and plenty of networking – author Tracey Corderoy gave another of the stand-out sessions of the day: a hilarious, passionate and deeply knowledgeable talk on the importance of live events for authors. Tracey spoke brilliantly about wanting to leave children with memories that will last them for a lifetime: that she knows how “grey” childhood can be, but that books and authors can bring colour into it – and over the 70 events that she’s done this year alone, she’s certainly introduced a lot of colour: dressing up as a bunny rabbit, a mermaid, a princess (but not a dragon – the costume wouldn’t fit in the car), at bookshops, schools, and festivals, she’s an absolute event-pro (and she had the audience in stitches).
If Tracey illustrated how important physical, face-to-face interaction could be for authors, Jon Reed, the next speaker, demonstrated the equal value of the other side of the same coin: how authors can use social media to market their books, build an online brand, and share their message with an audience. Packed with advice and useful tools, his talk was an invaluable one for anyone who wanted to learn more about digital communication.
The penultimate session of the day came from Melissa Cox, New Children’s Titles Buyer for Waterstones, and covered the commercial realities of bookselling with profound knowledge, wit and enthusiasm. No-one has a better sense of the whole children’s market in the UK than Melissa, and her talk practically exuded commitment to the industry. She spoke about how Waterstones chooses what to buy and promote, how to balance balance big names against undiscovered talent, how to make books stand out, what trends have emerged in recent years, and what booksellers are looking for, and had the audience hanging on every word.
The final event came from Kate, who spoke about the Future of Reading and Nosy Crow’s digital publishing programme – an inspiring end to the day and a look ahead to the ways in which reading is changing for children, what that means for authors and publishers, and what has stayed the same: the importance of storytelling.
And on that inspiring note, our audience re-convened to the next room for a glass of wine and another chance to chat, before heading home after a very long day!
So, overall, the day felt like a great success: a lively and enthusiastic audience, fantastic speakers, and a happy, engaged atmosphere (with plenty of cake).
If you were there on the day, thank you for coming! We’d love to know what you made of it – please do leave a comment below! And if you’d like to stay up-to-date with all of our book news, you can subscribe to our monthly newsletter here, and we’ll alert you to any new and upcoming events that we’re planning.
Tomorrow’s going to be very busy for us: we’re hosting our first conference, Everything You Always Wanted to Know About Children’s Publishing (But Were Afraid to Ask) – a whole day of talks devoted to de-mystifying the industry. We’ve got some incredible speakers lined up from all sectors of publishing – agent Hilary Delamere, Waterstones children’s buyer Melissa Cox, social media expert Jon Reed, columnist Lucy Mangan, a number of our authors, and members of the Nosy Crow team.
And even if you can’t make it to the event itself (we’ve been sold out for some weeks), we’d love it if you take part online! You can follow all of the day’s action on Twitter with the #NCCONF hashtag – and you’ll even be able to ask questions of our panellists during some talks.
If you have a burning question for one of our editors or authors, you can put it to them on Twitter during our panel sessions and we’ll do our best to answer as many questions as possible!
There are also only very few tickets remaining – we’ve almost COMPLETELY sold out – so if you’d like to attend, don’t delay! You can buy tickets with the form below, or at the Eventbrite page for the conference, here.
The price includes the full day of events (you can read our list of speakers and the programme here), morning and afternoon coffee breaks, lunch, and cake and a glass of wine at the end of the day (along with the opportunity to meet everyone and mingle). The event is taking place on Saturday, September 21 at St Bride Foundation on Fleet Street – if you have any questions, leave a comment below this post or send an email to firstname.lastname@example.org and we’ll get back to you.
Firstly, we’ve decided to extend the period for our early bird discount, so for a little while longer you’ll be able to buy tickets at this special rate before they raise to the full price. If you’d like to come along, don’t delay!
And that’s not all. The even better news is that, perhaps unwisely, Kate and I have also decided that we will make cakes for EVERYONE coming to the conference. Yes, seriously. We’ll be finishing the day with hundreds of cakes (along with a glass of wine), handmade by us… it IS a Nosy Crow event, after all.
If you haven’t already bought your early bird ticket, you can do so with the very straightforward form below, or at the Eventbrite page for the conference, here. You can also read the full program for the day here – if you have any questions, leave a comment below this post or send an email to email@example.com and we’ll get back to you. The event is taking place on Saturday, September 21 at St Bride Foundation on Fleet Street – we hope to see you there!
Today we’re very happy to be able to reveal the programme for our September conference, Everything You Always Wanted to Know About Children’s Publishing. We think it’s a truly great line-up: sure to be of interest to aspiring authors and illustrators who’d like to understand more about how publishing works, people hoping to begin a career in the industry, and anyone with a general enthusiasm for children’s books and reading. Here’s a look at what’s happening on the day (click the image to enlarge):
You can also download the full programme and list of speakers as a PDFhere.
The conference is taking place on Saturday September 21 at the St Bride Foundation on Fleet Street in London. Early bird tickets are still available for just £99 – you can order them online here, or with the simple form below.
We have some work experience placements available at Nosy Crow. If you’re in full time education, will be in London over July, and would like some experience in children’s publishing, we’d love to hear from you!
The placements we are offering will last for 1-2 weeks and will be largely based within our digital, sales and marketing teams. You don’t necessarily need any prior experience in publishing, but plenty of enthusiasm is a must, and our ideal candidate would also be comfortable using iPads and Apple computers.
If this sounds for you, please email a CV and covering letter to firstname.lastname@example.org. Best of luck!
This placement has now been filled. Keep an eye on the blog for information on new opportunities.
On 21 September 2013, we’re running an all-day conference: Everything You Always Wanted to Know About Children’s Publishing (But Were Afraid to Ask). In the course of the day, we will cover many aspects of the publishing process, from manuscript to marketplace.
We’re doing it because we know of so many people with aspirations to write books for children and who want to be published. They use our blog and our Twitter feeds as a source of information and we think that many of them would like to know more about the industry.
We’re doing it because we know (from every time we advertise a job on our website) that there are lots of people out there who are keen to work in children’s publishing, or who think they might be, and we think that the things we’ll be discussing will be relevant to them too.
We’re doing it because we love what we do, and we want more people to understand it.
The event will take place at the St Bride Foundation on Fleet Street, and we have an INCREDIBLE line-up speakers planned for the day, including:
Lucy Mangan, author and award-winning columnist
You may know Lucy for her hilarious weekly columns in The Guardian and Stylist Magazine. She won the PPA Awards 2013 Columnist of the Year award for the latter. She’s also a children’s literature devotee, and her talk, Bookworm: What children’s books mean to me, is bound to be an inspiring one for anyone who loves reading. Follow Lucy on Twitter
Jon Reed, social media expert
Jon Reed is a social media consultant, lecturer, speaker and trainer. He worked in publishing for a decade before becoming a writer, and is the author of “Get up to Speed with Online Marketing”. Jon’s talk – Building Your Brand: Marketing Yourself Online – will be an essential one for anyone who’s new to the world of publishing and looking for the do’s and don’ts of social media. Follow Jon on Twitter
Melissa Cox, Waterstones Children’s New Titles Buyer
Melissa is responsible for buying new children’s titles for Waterstones. She knows exactly what sells – and what doesn’t – and from her desk on the Sixth Floor of Waterstones Picadilly she has a unique view of the landscape. She’s been on the selection committee for the Children’s Laureateship and the judging panel for the Waterstones Children’s Book Prize, and her talk, But will it sell? Children’s books from a bookseller’s perspective, will provide invaluable insight into some of the commercial realities of children’s bookselling. Follow Melissa on Twitter
Helen Peters, Paula Harrison, and S.C. Ransom, authors Helen, Paula and Sue are all authors whose debut novels Nosy Crow has had the privilege of publishing. Together they’ll be speaking on a panel, From Slushpile to Subsidiary Rights Sales: The Journey of a First-Time Author, sharing their experiences of being published for the first time.
Follow Helen, Paula, and Sue on Twitter
Kate Wilson, Nosy Crow Managing Director
Kate is the founder and Managing Director of Nosy Crow. She’ll talk about the future of reading in a time of great digital change, the international book market, and give an insight into some of the decisions that are behind the publishing deals Nosy Crow makes. Follow Kate on Twitter
And that’s not all! There’ll also be talks from other members of Nosy Crow sharing their expertise in areas of the industry including editorial (covering books for children from 0 to 14), marketing and app creation.
The conference will take place at the St Bride Foundation (on Fleet Street, a walking distance from Blackfriars Station), and will include lunch, morning and afternoon coffee breaks, and a glass of wine (and the chance to chat with us all!) at the end of the day. It’s a jam-packed day so we’ll be starting at around 9.30am and will finish at 6.00pm.
Tickets are currently sold out, but if you’d like to be put on the waiting list for cancellations, please email email@example.com. We hope you can join us!
Today is Nosy Crow’s third birthday. That is, it’s three years since we announced that Nosy Crow existed, though we’ve only been publishing for two years, so we are sort of two years old as well. There were just four people working at the company on February 22, 2010… and today, as it happens, partly because it’s half-term and lots of us are parents, and partly because we have flexible working arrangements (which is also pretty parent-friendly), there are only four of us in the London office today as well. None of today’s four is one of the founding members, which is perhaps why today’s cake (pictured above, with Ola, Mary and Kristina) is only shop-bought.
We got a birthday card from Benji Davies via Twitter:
We’re pretty proud of what the company has accomplished in such a short time. We’ve just been shortlisted for four IPG awards, for instance, and you can read more about our achievements in 2012, our second year of publishing, here.
But we couldn’t have done without all of the people who support Nosy Crow. So today we’d like to say a very heartfelt thank you not just to our authors and illustrators, but to the agents, retailers, sales organisations, members of the press, librarians, teachers, parents and children who’ve helped to make, sell and share our books, bought our apps, visited our website, talked to us on Twitter, and spread the word.
To really say thank you, we played a small Twitter game. We asked people to complete the sentence “My favourite @NosyCrow book/app is…” in a Tweet with the hashtag #Crowis3, and we gave three people, chosen at random, who Tweeted before the end of the UK working day a Nosy Crow mug.
Even though the competition has finished, we’d love to hear what your favourite Nosy Crow book/app is. Do please use the #Crowis3 hashtag.
As Kate mentioned yesterday in her piece looking back on 2012, we made an effort last autumn to start posting to this blog every day. It’s been great to see our audience grow as a result – not just in web traffic terms, but through more people commenting, sharing our posts on Facebook and Twitter, and sometimes even writing their own blogposts in response.
This year we’d like to continue growing this site, which is why today we’re putting out an open invitation: we’d love to hear from anyone who’d like to contribute to this blog. We want this blog to become an even better community for anyone interested in children’s books and apps, so whether you’re a parent, a teacher, a librarian, a writer, a reader, or just a curious party, please get in touch! We’re particularly interested in hearing from people with thoughts on literacy and reading for pleasure, trends in children’s publishing, digital innovation, and case studies or anecdotes about using apps with children from any background (in the classroom, in libraries, or at home). If you’re particularly struck by a piece elsewhere or by something in the news (as Kate was yesterday, by a piece in the Daily Mail on challenging books for young readers), and want to respond, we’d also love to hear from you.
So if you have an idea for a blog post – either a one-off piece or a whole series – get in touch! We can’t promise to post absolutely everything, but we’ll always respond with feedback and suggestions if you’d like them. Email me at firstname.lastname@example.org if there’s something on your mind.
At the end of last year, I wrote a blog post about our first year of publishing (2011). It’s here. I thought that I’d do the same thing for 2012, our second year of publishing.
It has, once again, been a busy and full year and it’s hard, even after spending the days between Christmas and New Year like a slothful grub wrapped up in a duvet on a sofa reading books for grown ups with a cold as my only excuse, to pick out the key things from 2012 from the whirl of memories and impressions. Nevertheless, here we go…
What we published, and what we signed up:
In 2011, we published 23 books for children aged 0 to 14. In 2012 we published 35 – a 50% increase. The biggest increase was in our fiction output, and we published 19 fiction titles simultaneously as print and ebook titles. Once again, the books ranged from board books for babies to fiction titles for young teenagers (though this year we added a few ambitious novelty books like Playbook Farm).
2012’s books came from talented debut writers that we plucked from the “slush-pile”, like Helen Peters and Paula Harrison, and from established names like Axel Scheffler, Penny Dale, Jo Lodge and Philip Ardagh, and from creative talents inbetween. In 2012, we published new books by ten of the 12 authors and illustrators we’d published in 2011 (the exceptions were Benji Davies, but then we did publish two apps based on his Bizzy Bear character and we’ll publish more of Benji’s books in 2013, and Ros Beardshaw, whose paperback Just Right For Christmas was new in 2012 and from whom we also have a new book in 2013). But – and I hadn’t realised this before I totted things up – in 2012 we published 16 authors and illustrators that we hadn’t published in 2011.
We did our first bit of own-brand publishing and our first “instant” book when we published, at the very end of the year, The Snowman’s Journey, based on the John Lewis Christmas 2012 TV ad, for The John Lewis Partnership. Here’s the story behind it.
But all the time we were publishing in 2012, we were also acquiring for 2013 publication and beyond. We’ll be increasing our output of books in 2013 to 50 titles. We’ve written about some of them here.
We are going to focus on a few, very ambitious apps this coming year, of which Little Red Riding Hood is the first. However, we have other digital plans, including, this month, the launch of our innovative audio book picture book programme, Stories Aloud.
Across our books and apps, we will add around the same number of new authors and illustrators in 2013 as we added in 2012.
Selling our books and apps:
We more than doubled our revenue compared to 2011, with sales well in excess of two million pounds.
Once again, working with Bounce, we had books sold and promoted in a huge range of UK sales outlets from independent booksellers through bookshop chains and online book retailers to supermarkets and toy shops. Many were selected for promotions by bigger retailers and supermarkets – we have, I think, a particularly good strike-rate in this area.
To sell our books and apps, we’ve travelled to the US (where we work closely with Candlewick Press on illustrated books), Australia (where we work exclusively with Allen & Unwin), Germany, France, Holland and Italy. We visited Apple HQ in Cupertino for the first time to talk about our apps.
Having sold our apps exclusively through Apple in 2011, we experimented with Android for the first time this year, selling a couple of our apps for use on Nook tablets. You can read about it here.
This year, we added Japanese and Turkish to the list of languages in which we’ve sold rights to our books, bringing the total number of languages in which we’ve sold rights to 18. Brazil (as a direct result of my visit in late 2011) has been the biggest new source of rights sales. We ran our first two auctions, both of which were in the US, and both of which ended in six-figure dollar deals.
We added Gottmer in Holland to Carlsen in Germany and Gallimard in France as translation partners in our apps programme.
Speaking of Nosy Crow…:
We have had another great year of reviews and mentions in traditional national press from The Wall Street Journal to The Daily Mirror, in specialist press from Kirkus and The School Library Journal to The Bookseller and in many terrific children’s book, parenting, technology and app blogs. You can see some of our most recent high-profile reviews and mentions here.
In 2012, we had 120,000 unique visitors (up 58% on 2011) to the Nosy Crow website (I wrote more about our web stats here and here). From the autumn of 2012, we decided we’d try to blog every week day (though we have had a bit of a rest over the Christmas/New Year break). Judging purely by the number of comments (though some of the comments are our responses to people who’ve commented), these were particularly popular blog posts this year:
As I write, @nosycrow has 9,740 followers on Twitter, @nosycrowapps has 3,164 followers and @nosycrowbooks, more recently introduced, has 654 followers. There’s a bit of overlap between these, but overall, that’s 13,558 followers – up 80% on last year. We’ve 2,438 likes on Facebook and we’re now active on Pinterest and Tumblr too.
Back in the real world, Nosy Crow authors were at numerous literary festivals, including Hay, Edinburgh, Bath and Cheltenham, and staged countless events in schools, libraries and bookshops.
We were hugely proud to win a hat-trick of awards at the Independent Publisher’s Guild Awards in March 2012, based on our first year of publishing. We won the 2012 Children’s Publisher of the Year award; the Newcomer of the Year award and the Innovation of the Year award.
Our apps continued to win and be shortlisted for multiple awards and made many “best apps” listings. Our books, authors and illustrators were shortlisted for awards too: S C Ransom was shortlisted for the Queen of Teen prize; The Baby that Roared was shortlisted for the Roald Dahl Funny Prize; The Secret Hen House Theatre was shortlisted for the Solihull Children’s Book Award.
I ended my 2011 retrospective with a look at what had gone wrong and here are some of the things I mentioned:
The much-investigated drainy smell in the office bathrooms. I am sorry to say that this is not completely resolved, despite plumber intervention, but either it’s less pronounced or I am just getting used to it.
The one or two important UK retailers who hadn’t stocked our books. We did manage to expand our customer base in 2012: we hadn’t sold anything to John Lewis before The Snowman’s Journey, for example.
The key countries we hadn’t managed to sell rights to, like Japan. We did, this year, sell rights in several picture book and novelty titles to Japan.
So most of the old things got better and some stayed about the same. Of course there were new problems and challenges in 2012 – we were particularly sorry to see Kate Burns leave us this summer, for example, but, on the other hand, we were delighted that Louise Bolongaro replaced her at the beginning of November as Head of Picture Books.
2012 was another very good year for Nosy Crow.
Thank you to everyone who has supported us or worked with us in 2012, or who, in 2012, agreed to work with us in 2013 and beyond. One of the pleasures of being a small publishing company is that many of us will be able to show our appreciation for you in person if you’re an author, illustrator or some other kind of creator, if you’re an agent, or a bookseller or a foreign publisher. But we can’t thank, other than in this blog post, the ever-increasing number of people who choose to buy our apps and our books and share them with children, without whom we don’t have a business.
Last week we announced a brand new digital reading initiative for 2013, Stories Aloud. We’ve been absolutely thrilled by the response, so today I thought I’d explain a little bit about how Stories Aloud was born (and exactly how it works).
The idea of bundling together digital audio with our print books in this way came out of a conversation between Kate and me earlier this year: Kate had seen other technologies which gave her the idea of linking digital audio to print in quite similar ways, but then I suggested using QR codes.
For a long time, though, I was really not a fan of QR codes at all, having only seen them being used in what seemed to me to be pretty thoughtless or kneejerk ways (on the other side of an underground train platform, for instance, where they (a) can’t be reached, and (b) until very recently, wouldn’t have achieved anything even if they could be got at, as they rely on an Internet connection) and quite often with nothing to offer the person scanning (why would I scan the code on a piece of cheese?).
But for Stories Aloud, though, they struck me as being quite attractive for a number of reasons.
First, the fact that they are becoming so commonplace – as opposed to being a whizz-bang new piece of technology – was actually appealing: we wanted something that would be accessible and familiar to people.
Second, they’re free… and Stories Aloud is about offering free content, so we didn’t want people to have to spend money to get access to that free content
Third, they’re a generic technology, and although you do have to download a QR code reader app to your phone, you can download any QR code reader app and it will still work – it’s not a proprietary thing that relies on a specific app.
And fourth, because we were offering real content (rather than just a sales pitch) at the other end of the code, it seemed as if it was something people might actually want to do.
We’ve deliberately made the whole process as simple, straightforward and non-intrusive as possible. We didn’t want Stories Aloud to be technology for technology’s sake, or something that would distract from the enjoyment of a book – we wanted it to be something that would genuinely empower children to enjoy books, while also having an appeal to retailers and librarians who wanted an easy way of being able to offer digital content.
If you’d like to see quite how simple it is, you can watch the video below, of Kate introducing the project:
And here are the step-by-step instructions, taken from our Stories Aloud page:
★ Download a QR code reader (they’re free) to your smart phone, iPod Touch or tablet by searching on your device’s app store.
★ Scan the code on the inside front cover of each Nosy Crow paperback picture book with your smart phone or tablet.
★ Hear the story! Once the webpage has loaded, press play to hear the story – with sound effects and original music – streamed to your phone or tablet. You need a 3G or WiFi connection to do this: you can listen to it whenever and where you are connected to the internet.
And if that hasn’t satisfied your curiosity, why not try it yourself? Scan the QR code below on your smart phone or tablet for the audio reading for Pip and Posy: The Super Scooter by Axel Scheffler (one of our launch titles, publishing in January), and then take a look inside the book with the preview below (you’ll need to do that on a PC or laptop).
We’d love to hear your thoughts on this project: do you think it’s a good or bad idea? Is the idea of getting digital content with a physical book an important or appealing one to you? Would you do it differently?
Alice and Shelly, with the second (maybe third?) cake of the day. Apologies for the typically lacking photograph…
It’s the end of my first week at Nosy Crow and I have loved every minute. Of course, you all know this already but the Crow’s Nest is an extremely good, creative and fun place to be. And in amongst reading all my lovely new books, talking to all my lovely new authors and artists (THANKYOU for making me feel so welcome) and keeping my wits about me in my first scheduling meeting, I have learnt many, many things.
1. There is an awful lot of cake.
2. There is an awfully large expectation of cake baking. I have pointed out this wasn’t in the job description. I cannot bake. This might be a problem.
3. Kate does NOT like Lady Grey tea. She particularly doesn’t like it when the Lady Grey tea bags accidentally get mixed in with the Earl Grey ones. Please note that this is a bad, BAD thing.
4. There is something called “Dropbox”. I have never heard of this before but apparently it’s a server and file management system. “Pah!” I thought. “How hard can it be?” Until Adrian said, “are you aware of the DANGERS of Dropbox?” And by the way he said it, I just knew that he was talking in capitals. Quite frankly, I’m terrified. If anything goes missing or is in the wrong place, I would just like to say right now that it wasn’t me. I wasn’t even there. Honest.
Now, where did I put that Mary Berry book for beginners . . . ?
As my time at Nosy Crow comes to an end, I thought I would share some of the rare and coveted insights into publishing that is has been my pleasure to acquire over the past two months.
1. It won’t happen overnight… Whilst I didn’t think that books magically appeared in a ready-for-publishing form, I certainly had no idea of the huge efforts the designers and editors put in to create the wonderful children’s books here at Nosy Crow.
2. You can never be too organised. This is perhaps common sense, but a publishing company must tread a very fine line to ensure that every title is released at the optimum time, with no clashes, and in a complimentary season.
3. The printer is god! Whilst at Nosy Crow, it has been my own personal battle to get our lovely, stubborn, petulant Xerox working again. This has meant many phone calls and much hair pulling on my account as we all realised that a printer with off-colour and black that prints nowhere where it should is a curse in any publishing company. Particularly a children’s one.
4. It’s always time for a round of tea – even if someone has just done a round, in a London office you can always have more. I thought I was a tea drinker before I started here – how naïve I was. I feel one step closer to saying ‘I live in London’ now that I have consumed numerous cups of English Breakfast each day.
5. I love picture books! I am a bibliophile. This has been well documented – however, the joy I felt when I first read Elys Dolan’sWeasels (publishing April 2013) is something that comes only rarely in a reader’s life. I feel this same buzz every time I read a Nosy Crow title and wish there were more small children in my family to lavish these upon.
So as I say farewell, what I really want to say is thank you. To all the Crows, you’ve taught me so much and I’ve had such a great time – this Aussie gal will always remember her first month in London’s crows nest with fondness.
Shelly has been with us for two months and will be very sorely missed – if anyone in publishing is looking to hire someone, look no further! Drop us an email and we will put you in touch with her.
The Nosy Crow nest is an absolute hive of activity (apologies for the mixed metaphor…) today. Our new Head of Picture Books, Louise Bolongaro, has joined us and we’re thrilled to have here, ready to get to work on our fantastic illustrated list.
“I have long admired the Nosy Crow list – I’ve been watching the company from the beginning- and I am thrilled to be joining its exciting and innovative team, several of whom I know from my previous role at Macmillan, and to working with Nosy Crow’s talented group of illustrators. Nosy Crow really buzzes with creative energy and I can’t wait to help shape the list.”
“Louise combines great visual sense with a really rigorous, sleeves-rolled-up approach to editing. She’s had 15 years’ experience of working collaboratively with authors and illustrators, both established household names and new creative talents, to create child-focused picture books and novelty books. I’m very much looking forward to working with her again, and it’s great to be able to attract someone of her calibre and with her range and depth of experience to the growing Nosy Crow team.”
It’s (relatively) quiet in the office this week, with one contingent of crows in Frankfurt for the book fair and another taking well-earned rests after all the preparations leading up to it, which means, among other side-effects, that I find myself listening to more Radio 4, and that there’s less to talk about here on the blog. So, in the time-honoured fashion of the sitcom struggling for ideas one week, we thought we’d do a clip show post!
This is actually, if I may be a little more serious for a moment, a blog we have been meaning to post for some time, and now seemed like a good opportunity. Intrepid explorers of this website may have uncovered our blog archive, but for everyone else, this might be a good place to start for posts on certain subjects: a curated space with some useful, interesting (we hope!) writing, mostly from the last year.
Phew! Looking back on all this, it strikes me once again how fantastic a resource this blog has been for us: a great place to begin conversations with readers, parents, authors and illustrators, and all sorts of other interested parties. Thank you to everyone who’s joined in with the many discussions we’ve started here – we hope you stick around!
It was Victoria’s last day yesterday (commemorated with – what else! – a Victoria Sponge). She’s got a new job at Mills and Boon as an Editorial Assistant – and so we’re looking for someone to join our team as a Publishing Co-ordinator.
This is a great opportunity for a hardworking, capable, self-starting and enthusiastic person to join Nosy Crow on a full-time basis, starting in October 2012.
You’ll need to be able to demonstrate your strong organisational and administrative skills, and ideally you’ll have experience in a publishing environment, and a strong interest in children’s books.
You’ll have excellent written and spoken communication skills in English combined with a good grasp of arithmetic. You’ll need to be able to communicate well with a range of people including authors, illustrators and suppliers.
The main role of the Publishing Co-ordinator is to work with the Head of Operations providing support in sales, marketing, PR and production. You’ll provide the administrative back-up to enable us to publish, market and sell our books as well as we possibly can. You’ll prepare sales material, co-ordinate the production of marketing material, work with PR to get great reviews, and manage the production of our e-books and reprints. As is the norm in a small company the boundaries of your role won’t always be clearly defined so you will need to be willing to muck in and have a go at things that aren’t necessarily familiar. You’ll need to be able to juggle multiple priorites; and use your initiative to do this.
If you’d like to apply, please send Imogen your CV and a covering letter as soon as possible via email (email@example.com) – the closing date is Friday, 28 September, and I’m afraid we can only consider candidates who have the right to live and work in the UK.
As you may have seen from last week’s blog posts, Thursday was a bumper Publication Day for Nosy Crow with seven new titles coming out in a blaze of glory. One of these was the completely hilarious MY BESTFRIENDANDOTHERENEMIES by Catherine Wilkins, and what better way to celebrate than with a launch party!
So, bags clanking with fizz, Camilla and I made our way to Catherine’s house in West London, where we met her entire very lovely family and loads of her glamorous friends.
Blending seamlessly in, obvs, we got the crisps out, the music on and the celebration underway! We were thrilled that the hugely talented Sarah Horne was able to join us, and be thoroughly lauded for her beautifully funny illustrations.
It’s always great to be able to send a book on its way in style, so thank you to Catie for hosting the bash and to her mum for all the amazing pizzas. And while many publishers have said that their books are perfect for readers of eight-to-eighty, not many have the proof. We do!
My Best Friend and Other Enemies is out now. You can order it online here or read the first chapter for free below.
I think some people may have been surprised to see yesterday’s blog post about self-publishing on the Nosy Crow site.
We are, after all, a publisher (and I am going to concentrate on Nosy Crow as a publisher of “straight books”, whether ebooks or print books, in this post, by the way, not as a publisher of multimedia, interactive apps, which, of course, as many readers of this blog know, we also make).
I had several reasons for asking M G Harris to contribute.
The first was that it was a topical response to a Guardian article about social media as a means of marketing books. Given the experience of the author, the focus was on self-publishing, but the points made seemed pretty relevant to any author, whether self-published or traditionally published, or any publisher trying to use social media to connect with potential readers or advocates. The original article had generated a bit of discussion on Twitter, and M G Harris suggested that she had more to say on the topic than the 140 characters allowed.
The second was that I know her and like her. I have, as she said in the blog post, published her. She’s a shrewd, entrepreneurial business woman as well as an author, and I thought she’d have interesting things things to say.
I knew, though, that she’d be talking about her experience of self-publishing. But I think it is pretty pointless for publishers to pretend self-publishing doesn’t exist. M G Harris one of several authors I know who have tried it with modest success, though as she acknowledges in her blog post, she already had a platform and digital assets like the game that were available because the books to which her self-published book was connected were published “traditionally” by Scholastic.
There are people who think publishers are doomed: sad old dinosaurs lumbering around the end-game landscape of a Jurassic industry.
Of course, I believe in our role as a publisher. But, when self-publishing, particularly self-epublishing is cheap and easy and has lost so much of its stigma, I think that publishers need to be able to answer the question: what is a publisher for? To paraphrase Lytton Strachey, I think that every publisher has to be able to answer how we have a right to “interpose” ourselves between the author and the reader.
I believe that Nosy Crow brings several things as a publisher, and that, because of them, we have earned that right to “interpose”:
We select what we publish. Yesterday (I am on holiday – see the picture above of me and Adrian working), I immediately rejected three books sent to me by agents. I’ve no idea how many books were rejected by people back at the office. If yesterday was like any other day, we’ll have received between 10 and 20 unsolicited manuscripts. We are asked to consider for publication perhaps 6,000 books per year. This year, we will publish just over 30: we publish around half a per cent of what we are offered. But selection is only valuable if your selection is credible. At Nosy Crow, we believe in the judgments we make. Of course, we get things wrong: maybe we don’t like books that go on to be successes (though actually I can’t think of any right now); maybe we think things are promising that don’t then quite shape up the way we hope they would or sell the way we hoped they would; maybe we aren’t quite fast enough in our response to unsolicited manuscripts and they go elsewhere… I am not saying we’re perfect, but we set out to create a list of high-quality, child-focussed and parent-friendly books and apps. I think we’ve done that, and are increasingly recognised for doing so. We are building a brand that has meaning and reputation, and each book we publish benefits from that brand.
The idea that publishers sit twiddling their thumbs, waiting for a book to appear so that they can slap a cover on it and sell it is, in my experience, not one that reflects reality (though it’s one that I know that some people have). Nosy Crow, to a greater or lesser degree depending on the kind of book and the nature of the material we receive, intervenes in the content of the book. In my own experience, children’s publishers do this more than adult publishers, and perhaps Nosy Crow does it more than many publishers. I’m not talking about correcting punctuation and spelling mistakes here, though we do that too. I am talking about suggesting rewrites and restructures; suggesting changes to, or the elimination or addition of, plot-lines and characters and pieces of artwork; work on scansion and rhyme and the register of the language used; work on making sure that the page-turns in a picture book work with the sense of the story, so that each spread is a reveal. I am talking about making the book as good as it can be. This can be a frustrating and challenging process on both sides: we are pretty demanding, and if we really don’t think something’s working, we will ask the author or illustrator to do it again (and again and sometimes again) until we feel it is right. Sometimes we work on things directly ourselves, rewriting for authors with their agreement and doing detailed Photoshop work on artwork. We respect our authors and illustrators and their creative integrity, but we roll our sleeves up and change, or help them to change, their work in ways that we think make it better and more likely to be commercially successful.
We also want books to look and feel as good as they can, and spend time, money and effort on creating what we think are arresting covers that communicate to their audience of potential buyers. We choose formats for board books and picture books that we think suit the artwork style and age-group, and worry away at paper finishes, board weight, foil, spot-UV and matt lamination to ensure that, within financially viable limits, we have a physical product that is as attractive as we can make it.
It’s maybe worth saying at this point that sometimes we not only make books better… we quite simply make them. In our first year of publishing (2011), we wrote almost half of the illustrated books we published ourselves, working with illustrators and paper engineers to create the books. We often suggest ideas for series, for format and for sequels to authors and illustrators. We work hard to earn our own seat at the creative table.
ACCESS TO CUSTOMERS
The lowest-risk way to self-publish is to self-epublish. Of course ebooks are important, but last year in the UK children’s market they accounted for about 2% of the market by volume and 1% by value. And many of those ebooks are being read by adults (cult titles like The Hunger Games trilogy count as children’s books and are heavily read by adults).
To access the vast bulk of the children’s market, you still need printed books.
Our ebooks are sold by etailers.
Our print books are stocked and sold by etailers, supermarkets, bookstore chains, independent bookshops, toy stores, and gift and museum shops, book clubs, book fairs, display marketing companies and catalogue companies. We have, or have access to, an infrastructure that supports selling to them, supplying them, invoicing them and collecting money from them. We have a critical mass of titles and a reputation that means it’s worthwhile to them to deal with us.
We also have an international presence. We have relationships with Candlewick (on illustrated books) in the US and Canada and with Allen and Unwin in Australia. We have sold rights to our books in 18 languages so far, and we have close relationships with several continental European publishers who publish many of our books in translation.
We sell rights to books in other media and formats too: yesterday I was negotiating a deal with an educational publisher for educational rights in one of our titles, and with a theatre company for stage rights in another.
We’ve had great coverage in the trade press in the UK and the US, and in France and Germany too, and have had industry recognition in the form of our Independent Publishers Guild awards for Children’s Publisher of the Year, Newcomer of the Year and Innovation of the Year.
We think up, design and, where necessary, print marketing material including catalogues, rights brochures, point-of-sale material; posters, badges, and packs to enable bookshops to run children’s events themed round our books.
We secure (and pay for – see below) promotions with relevant retailers.
ACCESS TO CONSUMERS
Before you can access consumers, you have to understand them. When we take on a book at Nosy Crow, we have an idea of the child – age, gender, interests – that we believe is the core reader of that book. If we don’t know who a book is for, we don’t take it on. We then try to make sure that everything about that book – the cover, the title, the type-size, the word-count – “speaks to” that core reader. We know that there are children who are not our vision of the core reader who might enjoy that book, but I think we have to get it right for that core reader. Of course, because we’re a children’s book publisher, and because the number of books that children buy for themselves is, in the context of the overall market, negligible, we are also trying to appeal to gatekeepers – parents and other relatives, mums buying a birthday present for the child whose party their own child has been invited to, teachers and librarians.
We use social media to raise awareness of our books among adult buyers. We have over 11,000 followers on Twitter and 1,800 or so likes on Facebook. Of course some of these people are people in the industry but many are parents, grandparents, librarians and teachers and, of course, authors and illustrators, any of whom might want to buy our books. We also have a lively website (as you may know, if you’re reading this blog). In the last 12 months, we’ve had over 100,000 unique visitors viewing over half a million pages. We are connected to a network of bloggers, who raise awareness of our books for their often highly specialised audiences.
We also have access to traditional media – and we certainly still think that traditional media is important, and see the impact on sales of really favourable reviews. Our books and apps have been reviewed and featured in national broadsheets (like, recently, The New York Times and The Guardian) in mass-market papers, in parenting magazines, and on radio.
We arrange for authors to attend literary festivals and other events to meet their readers and potential readers (you can find out what the next ones are at the bottom of our home page in the “Come and Meet Us” section).
All of this takes skill and expertise. We think we are good at judging, good at shaping, good at marketing and publicising and good at selling. Many of us at Nosy Crow have been doing this for years. When we assess a book for publication; change the positioning of the eyes on a rabbit by less than a millimetre; review the match between typography and artwork on a cover; or negotiate a rights deal we are drawing on years of knowledge and experience (over quarter of a century in my case alone).
Did I say I was on holiday? Spelling doesn’t get corrected; books don’t get printed and reprinted; ebook files don’t get made; bibliographic data doesn’t get communicated; Frankfurt book fair brochures don’t get written and designed; review copies don’t get sent out; rights sales don’t happen and get recorded; authors don’t get booked for literary feestivals; tweets and blog posts don’t get posted without the expenditure of a lot of administrative and other time. Some of this work is pretty dull, actually. We don’t mind. It’s our job. And we love what we do. But it takes time, and time is something that many authors don’t have, even if they have the inclination to take on these tasks. What time they do have, they want to spend writing or illustrating: it’s probably what they do best.
As publishers, we take the financial risk. We pay our authors and illustrators advances up-front. We pay for covers to be designed. We pay printers for proofs and stock. We pay for the promotional slots that retailers offer us. We pay our own staff to make books the best they can be and to market and publicise our books. We pay for print and online marketing. We pay for stands, accommodation and travel to international book fairs.
And we pay for all of this before a single copy has been sold.
Then we pay to have our books in a warehouse. We pay to have our books sent out from the warehouse, to be invoiced, and for the debt to be collected. We pay to send authors to literary festivals. We pay to post copies to reviewers.
The financial risk, as I say, is ours. And we often take it on authors and illustrators with no track-record whatsovever – authors like Helen Peters and Paula Harrison, both published within the last few months; both of whom were “slush-pile” finds; and both of whom have been promoted by major UK retailers and sold internationally.
If we sell no copies, or fewer copies than we thought we would, we still bear many of those costs.
I know that epublishing eliminates some of these costs (the print and distribution element) but (a) that is a small part of the whole set of costs (around 9% of the cover price in the example of a typical children’s paperback fiction example I’ve just been working on) and (b) as I have said, just 2% of the children’s books sold last year in the UK were ebooks.
As an independent company, incidentally, we have an even more acute sense than perhaps is the case in the corporate world that the money we spend on acquiring and publishing books is money the shareholders could otherwise spend on cheese or cake or shoes for our kids.
As a publisher, we believe we use our brand, skills, knowledge, time and money to enable an author or illustrator to sell the best possible product in more places to more people than the author or illustrator would be able to do if they were working alone. We do this, we think, to the greater financial benefit of the author or illustrator than they would achieve should they choose to self-publish, while allowing the author and illustrator to focus on the thing they set out to do: to create a book.
Book publishers pay authors and illustrators in various different ways.
But here is the way that we (with a tiny handful of exceptions) pay for books… and it’s pretty standard for publishers who publish books for the general public, regardless of their size.
We agree to pay an author/illustrator an advance against royalties. A proportion of this is paid when we sign the contract with the author/illustrator; a proportion is paid on the delivery of the work that they’ve agreed to do; and a proportion is paid on the publication of the book.
This is a bit like a “debt” that the author/illustrator owes us – a sort of “pit” that has to be filled up, which is how the “debt” is repaid.
What fills up the “pit” is royalties. We pay authors/illustrators a percentage of the money we get from any retailer (bricks and mortar and/or online). The percentage takes into account all the other things we’re paying for for print or digital publishing – editorial, publicity, marketing, design, financial management (chasing people for money etc) – and the specific costs associated with print publishing (the cost of printing and binding a book, the cost of warehousing it, the cost of transporting it, and the cost of processing – and often pulping – returns).
a book pulping machine
Another thing that fills up the “pit” is a share of the revenue we earn from selling rights that the author/illustrator may have granted to us (and, at Nosy Crow, we only buy books on the basis of having rights in all languages). So, for example, if a publisher buys rights to publish the book in German, the author’s share of that money goes into the “pit”.
The royalties and the rights revenue shares aren’t exactly the same for all publishers, but in my experience, and certainly where Nosy Crow’s concerned, there’s remarkably little variation, actually, within books that are of the same type (so there’s a difference between the royalties and rights revenue share we pay the author of a picture book (in which situation we’re paying an illustrator too) and the royalties and rights revenue share we pay the author of a novel, but not between the royalties and rights revenue share we pay to one novelist and the royalties and rights revenue share we pay to another novelist… and not, really, much variation between the royalty rate that we’d pay a novelist and any other publisher would pay a novelist). Meanwhile, we have to do the very best we can with all the books on our small, new list, regardless of how much advance we’ve paid, and we also spend money on different kinds of marketing regardless of the amount of advance we’ve paid.
When the “pit” is full, the surplus earnings are given to the authors/illustrators, usually twice-yearly.
Sometimes the money earned from royalties or rights revenue isn’t enough to fill the pit, but the advance is non-refundable, so that gap between the advance and what the author/illustrator actually earns is our problem as the publisher, not the author/illustrator’s.
We buy some books directly from authors/illustrators (we do so in the case of some of our strongest-selling authors/illustrators, in fact), and we buy other books from authors/illustrators via agents. In theory, I suppose, we could pay authors, particularly first time authors, much lower royalties than we pay to authors who are represented by tough agents. We don’t. It would, in our view, be neither fair nor, in anything but the short-term, commercially sensible. Authors/illustrators talk to each other, now, given the opportunities to connect via social media, more than ever, and there are various sources of information and advice like The Society of Authors. So you’d quickly be found out and an author/illustrator who feels cheated by their publisher isn’t a happy author. It’s worth saying, of course, that, agents take a percentage (10% – 15% of the author/illustrators earnings from publishers as a rough rule). So you have to be pretty sure you’re going to get more money going via an agent before it’s financially worth having an agent, though agents offer advice and expertise and administrative support too so you might want to take that into account.
But, as I say, actually, there’s not much variation at all in the royalties or rights revenue shares we offer.
What varies more is advances: established, and, in some cases, agented authors/illustrators often end up with larger advances than newer and unagented authors. This means that they have more money up front… but a bigger pit to fill!
Some authors/illustrators and their agents feel that a high advance on a debut book guarantees that a publisher will try particularly hard to sell a book in order to earn back the advance. But I know of books that have gone on to be bestsellers on the basis of a small advance, such as The Gruffalo, for example, or the first Harry Potter book, and there are other books that have gone for what press releases describe as “a substantial six-figure sum” that have not gone on to sell anything resembling a proportionate number of copies… which may make publishers (any publisher, because when a publisher pays a lot of money for a book, the publishing community knows about it… and we can see what the sales figures are like when we look at Nielsen Bookscan) reluctant to take a punt on the author’s subsequent books.
This year (and bear in mind that we write several of our books in house), we’re budgeting to spend 15% of our book revenue on authors/illustrators royalties/rights share, but we’ll also have to take the hit on any advances that we judge won’t earn out – i.e. where the pits are unlikely ever to be full. I can say that there are already a couple of books for which we at Nosy Crow have had to “write off” a proportion of the advance: we have acknowledged that we are unlikely ever to be able to fill up the “pit”. We’ll have to add the (small) cost of these “write-offs” to the 15%. I know of publishers (still in business because of the way that the rest of their business model works) who have overestimated the value of books when they pay advances to the point that in some years the cost of write-downs are as high, or almost as high, as the cost of authors’/illustrators’ royalties/rights revenue. Sometimes one really hefty advance combined with very low sales can push a publisher into loss. But even when publishers are not playing that kind of publishing game – and we’re not – then I don’t know of any publisher whose overall author/illustrator costs aren’t higher than the costs of the royalties and rights shares because of the cost of “written off” advance money.
There are some publishers who pay authors and illustrators on a “flat fee” basis – so they pay an amount up front, but it’s not an advance against royalties. We sometimes do this, particularly for illustrators who are providing a small number of illustrations for a novel. But it stops an author/illustrator participating in the ongoing success of a book, and we think they should, so it’s something we generally avoid.
Some publishers are experimenting with different ways of paying authors/illustrators: not paying an advance but, in return, offering higher royalties; or a profit-share model, for example (but, as an author, you’d probably want to look carefully at what the publisher is counting as “profit”, i.e. what costs have to be subtracted from the revenue before you get to the “profit” to be shared).
Some publishers are setting up subscription models, and authors/illustrators get a share of the revenue generated either from full packages of books to which they contribute, or in the block of time in which their particular books are offered.
And, of course (and this is the subject for another post), some authors are choosing to publish either digitally or in print, by themselves.
These are just two of many, many instances when I, or others of us at Nosy Crow, have defended digital, as opposed to print, reading for children.
So we were interested to see this article in the New York Times last weekend which suggests that adults who have discarded print in favour of their Kindles or Nooks still prefer traditional print books for their children.
We don’t see the choice between digital and print reading as an either/or scenario. Instead, we think that some reading experiences suit the page, while others are right for digital devices.
We aren’t very interested in creating digital reading experiences that are simply squashing an existing illustrated book onto a phone or a tablet.
Like some of the parents in the article, we agree that there is something special about paper – the touch and feel of it, the heft and three-dimensionality of it, and the size of the page – that means that reading a picture book, or a pop-up book, a lift-the-flap or a touch-and-feel book is a great experience. And there are many print picture books, pop-up books, lift-the-flap and touch-and-feel books in our existing and forthcoming book publishing plans
But we are also very aware that children spend increasing amounts of time using screens. We would like some of the time that they spend using those screens to be reading time. But that means, I think, that the reading experience we offer on screen needs to be as multimedia and interactive as the gaming experiences they will encounter in the same space.
I take our responsibility as people with decades – in my case 25 years – of experience of telling stories on paper very seriously. I think that we should be bringing that experience – and adapting it and building on it too, of course, as we learn new skills and bring new skills, such as games devising and programming skills into publishing – to screen-based story-telling. If we don’t create really engaging reading experiences for children who will spend increasing amounts of their leisure time on screen, I think we are failing them.
And it’s that wish to create really engaging, multimedia, interactive iPad experiences that are also, crucially, reading experiences, that is behind apps such as The Three Little Pigs and Cinderella.
My first book, Small Blue Thing, has now been translated into German by Fischer Schatzinsel, a very well-respected German publishing company with a terific list. They are really enthusiastic about the book and have been working hard on the publicity and marketing ready for the launch today.
In Germany it’s being called ‘Nur ein Hauch von dir’ which roughly translates as ‘Just a Breath of You’, and they have produced an entirely different hardback cover, with a spooky, handsome face in the background over the London skyline which looks fantastic. They’ve also put a new voice-over on the video.
So when they asked if I minded helping, I was delighted. I found myself being photographed on the banks of the Thames, with St Paul’s Cathedral as a backdrop, by Maria and Caroline from Fischer. They needed a video of me speaking too, just a short one, to say hello to all the fans of the series in Germany. I really wished that I had paid a bit more attention in all those long-ago German lessons, then I might have been able to do it in German, but sadly it’s not a skill I possess.
They had a copy of the German edition for me too, and it’s great seeing the story I wrote, with all the familiar names and places, in text I can’t quite understand. My daughter Ellie (who I wrote the book for originally) has just started studying the language, and she’s very excited about taking the book into class next term. I’m really looking forward to seeing the rest of the series translated too.
Maria and Caroline from Fischer, photographed in front of the Tate Modern:
You can read more about the book (in German) on Fischer’s website here.
I don’t think that it’s necessary to be a parent to write, illustrate or publish great books or apps for children, but I do think that those of us at Nosy Crow who are parents draw heavily on our experience as parents to inform our publishing decisions. We think of our own children’s fascinations and fears. We remember the point at which birthdays became meaningful; when the challenge of sharing was a particularly difficult one; when our children first lost a tooth; when our children first said, “I hate you!” to us (or, in my case, left a note on my pillow saying, “I hat you”); when they were ready to play in a field on their own. I am, at the moment, particularly attuned, because of the ages of my own children, to the differences between a top-end-of-primary-school child (an 11 year- old) and a bottom-end-of-secondary-school child (a 12 year-old), and I find that this is very much influencing my response to writing for children of 10+.
Of course, we have to resist extrapolating from our own parental experience too much. Children are different, and while one may be afraid of the dark, another may be completely unaffected; one child may love dinosaurs and know all their names, while another couldn’t care less about them. In fact, I would have to admit that I did some of my least successful publishing for little babies immediately after the birth of my first child: I think I was so wrapped up in that experience that I couldn’t imagine the preferences and perspective of any baby other than my own.
But having parents as part of the Nosy Crow team is valuable and important… and we go out of our way to accommodate parents’ needs to balance their work life with parenting (five of us work flexibly, or work particular hours, or work part-time, to accommodate childcare, and we welcome children into the office when things like offset days mean that normal arrangements don’t apply). Recently, Giselle was due to start work on the day of her son’s first birthday, but (though we were getting a bit desperate for design support!) we told her to stay at home and enjoy her day with him.
We know, too, that the buyers of most children’s books and apps are parents. Though our main aim is to produce books and apps that appeal to children themselves, we are also aware of the need to appeal to parents. That means that, at least at this stage in our development, there are certain books, and certain kinds of books, that we don’t choose to publish: gritty coming-of-age fiction for young adults, or books with explicit sex or violence, for example. (I’ve previously written on the sort-of related subject of the responsibilities of being a children’s publisher.) One of the great appeals for me of Small Blue Thing, the novel we’ve published that is oldest in terms of its target audience, for example, was that it was very innocent: I couldn’t imagine any parent (or teacher for that matter) taking exception to any of the content. It’s interesting to note that S C Ransom originally wrote the first book in the sequence for her own daughter’s twelfth birthday.
So being parents, and being part of a small, entrepreneurial child- and parent-focussed business are both essential to many of us at Nosy Crow.
Please wish us luck in the next stage of the selection process. There were 720 entrants, so being a finalist is a pretty great achievement in itself!