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Posted by Tom, January 7, 2013

Apps and privacy

There’s been a lot in the news recently about children’s privacy with regards to apps, and so we thought it would be useful if we made our position on this, and some related subjects, clear.

1. Money

Our policy is pretty straightforward. When someone buys one of our apps, it’s theirs. There’s no unlockable content, in-app purchases, or subscriptions on offer. You get the whole thing. We have a “More Apps” page, with information about our other apps, which is accessible from the home page of each app, and in each of our new apps there is an automatic (and un-turn-off-able) block in place preventing young children from buying apps without their parents’ permission: in order to access the App Store page for an app, you have to solve a maths problem first. This is a feature we’re adding to our older apps in updates. There’s nowhere in any of our apps that asks for credit card information, payment details, or anything of the sort.

2. Data

We’re very careful not only to limit the amount of personal data we receive, but also to handle the information we do collect sensitively. We don’t have any in-app adverts. Although we did briefly, we no longer use any analytic services (like Flurry) which monitor app usage. On the information page for each of our apps (accessible from the home page) there is an option to sign up to our apps newsletter and find us on social media sites like Facebook and Twitter, and each of these options has the same maths-problem child block in place (which, again, will be added to our older apps in updates). If you do sign up to our newsletter, your email address will be stored on a secure server (we use Mailchimp) and we won’t share it with anyone else, ever. If you’d like to email us with feedback about our apps, you can do so here, and if you’d like to write with a technical support query, you can do so here.

And that’s about it. If you think we’ve left anything out or you have any questions, do please email or leave a comment and we’ll be able to help.