It’s not all cake and candles


Just to point out to any of you who think that it’s all party, party, party at Nosy Crow, that ordinary – indeed, dull – stuff goes on all the time.

And, sometimes, we even have more than one man in the office.

Here are Adrian and Ian (who provides accounting and finance support to us, having worked with Adrian, Kate and Camilla at Macmillan) working on a review of next year’s budget. The budget for 2011 is our first year’s sales budget: we’ve only spent money since we started up at the end of February this year.

Book publishing decisions are always a balance of information and hunch. If you’re an established publishing house, you may have a lot of historical data on the performance of your established authors. But many of the authors and illustrators that Nosy Crow will publish are new or are doing something different from what they’ve done before. While we have, between us, many decades of experience of sales patterns to draw on, we don’t have a lot of concrete information, so we are, at the moment, more reliant than we’d like to be on our instincts. We are very careful to pull together whatever information we have, and, of course, we can draw on data that Bounce and Allen and Unwin can provided based on their sales of several lists.

App publishing decisions are even harder: there’s so little concrete information about a market that is changing very rapidly.

For Nosy Crow, all the signs for next year are good. We think we have really good, child-orientated books and highly original, rich apps. We have a good line-up of promotions in the UK trade; good sales representation from Bounce and Allen and Unwin; some rights sales under our belts; and lots of other interest in rights in our titles.

Our hunches are informed by all the information we can pull together.

But publishing’s still a risk business.

It’s one of the things that makes it excitiing.


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