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Posted by Kate, January 7, 2011

It’s that time of year… when you present highlights to key accounts

Kate writes:

“I was off to Waterstones today, to show them material on our books from May to August. May is the first month in which we have more than one book or pair of books from the same series, so that felt like a bit of a breakthrough.

The photo is a glimpse of the inside of my case.

Some of the books, as the eagle-eyed among you will see, were continuations of series published between January and April of this year. Mega Mash-up: Mad Scientists and Aliens under the Ocean is the June follow up to February’s Mega Mash-up: Romans and Dinosaurs on Mars and Mega Mash-up: Robots and Gorillas in the Desert ; Perfectly Reflected is the sequel to Small Bue Thing ; and Bizzy Bear: Off We Go! (in which Bizzy Bear goes on holiday and seems to meet a very nice female koala) and Bizzy Bear: Let’s Get to Work! (in which Bizzy Bear works on a contruction site… presumably to finance his travels) are June sequels to March’s Bizzy Bear: Fun on the Farm and Bizzy Bear: Let’s Go and Play!.

However, there is much that’s new:

Lyn Gardner is a terrific children’s writer and a Guardian theatre critic, who has brought her skill, her passion and her knowledge together to create the Olivia books, which are classy-but-commercial Ballet Shoes meets Malory Towers for today’s 8+ reader. The first book in the series, Olivia’s First Term publishes in June.

Dinosaur Dig! is Penny Dale’s innovative combination of two things many children, and many little boys in particular, love: dinosaurs and diggers. These dinosaurs are (spoiler alert!) digging a swimming pool and making a lot of noise about it. The book was inspired by Penny’s construction vehicle-obsessed grandson, Zachary, to whom the book is dedicated. The book publishes in May.

The Noodle books by French illustrator Marion Billet are touch and feel books with a very attractive panda character whose life reflects the daily activities and excitements of most babies under the age of 18 months. Two books publish in May and two in August.

Where possible, we try to make sure that books with a summery themes, featuring holidays, or swimming, or beaches, which are, therefore, possible summer reading promotion contenders, are published in these months, so the ocean setting of the third Mega Mash-up, the beach holiday theme of Bizzy Bear: Off We Go! and of Noodle Loves the Beach, as well as the swimming pool finale of Dinosaur Dig! all make them books we think babies and children would be in the right frame of mind for as the weather gets warmer. Trudging through the rain, weaving round discarded and desiccated Christmas trees this morning, it was hard to believe we’d ever see summer again, but publishing is always about thinking ahead: full-colour books take months to get from the printer to the warehouse, and we are selling rights and doing highlights presentations up nine months, and even more, ahead of the books being available to readers.

The first presentation – to Waterstones – went very well. Lots more presentations to come…”