We worked with the wonderful team (David, Ed and Jade) at Fancy. Their brief was to pull together something that felt truly cinematic – the book itself feels very filmable! – instead of the nice-but-basic “slideshow of stills” approach that we see more usually.
Our key visual starting points were flowing water and flowing hair: the Thames river and the Fleet river play a key part in the book, and her long, blond hair is one of Alex’s defining features.
On a December afternoon, the team, who’d shot another forthcoming video for us in the morning (stay tuned!), filmed in London and then went back to Somerset, where they supplemented the footage, by, for example, dropping the bracelet that we had made to feature on the book covers into water.
We’re really pleased with the result. They are, too!
Let us know what you think. And if you like it, go ahead and buy the book.. 🙂