Nosy Crow has created a children’s picture book based on this year’s John Lewis Christmas advert. Snapperwill be published today, Thursday 9th November, to coincide with the release of the retailer’s advert.
This is the seventh time that Nosy Crow has been chosen to produce the companion picture book, eleven years since the publisher created the first in 2012. Snapper will be sold exclusively through John Lewis and Waitrose stores and via the John Lewis website.
As in previous years, the book was produced on a tight schedule, with the John Lewis marketing team reading the outline of the story to Nosy Crow’s Louise Bolongaro so that they could construct the picture book around it.
Snapper is illustrated by Christine Cuddihy, an illustrator based in the Midlands, UK who is represented by The Plum Agency. Based on the John Lewis Partnership 2023 Christmas advert, Snapper is a heart-warming tale of acceptance and friendship, and how we can all grow our own traditions.
Alfie dreams of growing the perfect Christmas Tree. He plants a seed, and it grows, and grows, and GROWS . . . But with shiny leaves, a smiley mouth and an affectionate nip, it’s clear that Snapper is no ordinary tree! Can Alfie find a way to convince his family that, while he might be different, Snapper is the perfect tree for them?
Alan Wright, Partner and Category Lead for Toys and Books at John Lewis and Partners, comments:
“We are delighted to work with Nosy Crow yet again to create a stunning picture book which will be available in all John Lewis and Waitrose shops from 9th November. It is always a delight to work closely with the supremely talented Nosy Crow team and this title is just one of a number of Nosy Crow books available exclusively at John Lewis.”
Louise Bolongaro, Publishing Director of Picture Books at Nosy Crow and author of Snapper (as Lucy Feather), comments:
“It’s always such a privilege to be involved with John Lewis’s much anticipated Christmas advert, and we were delighted to be chosen to work with them again. The story of Snapper – the unusual, but utterly adorable Christmas tree – really spoke to me as an author. It’s all about acceptance, how to listen and respect the wishes of others, and how to celebrate Christmas in a way that’s right for your own unique and special family. These values really resonated with the Nosy Crow team – add oodles of fun and child-friendly humour, and, well, Snapper feels like the perfect Christmas gift!”
Christine Cuddihy
Christine Cuddihy is an illustrator based in the Midlands, UK who has been creating stories and illustrations as long as she can remember, having been inspired by the magical picture books she loved as a child. Her journey to a career in children’s illustration has been a long and winding path; she graduated in Fine Art from Falmouth College of Arts in 2007, and it was only in 2018 that her artistic pursuits eventually lead her to my ultimate passion – illustrating children’s books! Since then, she’s been lucky enough to work with some wonderful publishers creating books that children can adore for years to come. Her aim is to always to make sure every child can see themselves and their families represented in her work.
Price: £9.99Format: Hardback
