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Nosy Crow has just completed a big rights deal on apps

Carlsen-signing-agreement.jpg-3542.jpg

We’ve been cooking up a deal on our apps for a while, and today we announced that Carlsen will be publishing in German, and Gallimard Jeunesse will be publishing in French, a full range of Nosy Crow’s story book apps, beginning with our The Three Little Pigs app. The picture shows Carlsen’s Klaus Humann (right) and Frank Kuehne (left) with Kate, signing the agreement on the Nosy Crow stand today.

This is really great for Nosy Crow, not least because Carlsen and Gallimard are best-in-class children’s book publishers with real vision in the area of digital publishing, so they were natural partners for this digital publishing adventure. Many app publishers have chosen to bundle languages into one app, but we really believe that there are business model advantages in a digital version of “co-edition” publishing. It means that everyone gets a great app while managing their financial risk. Just as importantly, the partner publishers bring their publishing skills to create the best possible foreign-language version that will appeal to parents and children in their own language. And we know that they can provide the kind of publicity and connection with people who might want to buy them that will the apps really visible – and successful – in their own countries.”

Klaus Humann who’s the Publisher of Carlsen Germany, says:

“The question is: how to entertain the next generation of kids? Books will still play the most important part, but other media will fascinate girls and boys alike. The partnership between Carlsen Germany and Nosy Crow is an important new element in the strategic development of our digital publishing that we have started very successfully with our Pixi and Connie apps. There are only a few publishers who have the ideas and the vision for the years to come, so we are happy to co-operate with a partner whose capacity in this innovative field is outstanding and who shares our sense of quality as much as our spirit of publishing adventure.”

Hedwige Pasquet who’s President of Gallimard Jeunesse, says:

“We are excited to be able to add to our apps publishing programme through this collaboration with the talented and imaginative team at Nosy Crow. Like us, they are interested in bringing book publishing skills to reinvent children’s reading experience for the digital age. They have developed not only the best picture book app ever published, but have re-defined what a children’s storybook app can be, demonstrating the full potential of this new medium. These apps combine top quality with rich inventiveness: best-in-class for sure – in fact, in a class of their own!”

So prosecco all round tonight, we think.

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