Nosy Crow publishes Excitable Edgar to accompany the John Lewis and Waitrose Christmas advert 2019 - Nosy Crow Skip to content
Posted by Julia, November 13, 2019

Nosy Crow publishes Excitable Edgar to accompany the John Lewis and Waitrose Christmas advert 2019

We’re feeling very excited today! ‘Tis the season of Christmas adverts – and this year, Nosy Crow has teamed up with John Lewis & Partners and Waitrose & Partners to create a children’s picture book based on this year’s Christmas advert – Excitable Edgar! The Excitable Edgar book will be published today, 14th November 2019, to coincide with the release of the first-ever joint Christmas advert by these two retailers.

This is the sixth time that Nosy Crow has worked with John Lewis to produce the companion picture book for the Christmas advert. The book, Excitable Edgarwill be sold exclusively through John Lewis and Waitrose stores and via the John Lewis and Waitrose websites.

Excitable Edgar is written by Lucy Feather, and illustrated by Jo Lindley, and is a heart-warming tale of true friendship and the joy of giving.

Kate Wilson, Nosy Crow’s managing director, comments:

Kate Wilson, Nosy Crow’s Managing Director, comments: “It’s always amazing for us to finally see the advert and to see the reaction to it! This one feels like such a winner: so child-friendly, funny and sweet. We’re really proud to be involved, ­to work with the hugely professional teams at John Lewis and Waitrose and, together with our wonderfully speedy illustrator, Jo, to rise to the creative challenge of making a really satisfying picture book.”

Edgar, an adorable young dragon, is so excited about Christmas that he cannot control the flames from his mouth. He even burns the village Christmas tree, dampening everyone’s Christmas spirit. But when his best friend Ava gives him a thoughtful gift just right for an excitable dragon, he realises how much she cares for him.

Beautifully told with plenty of Christmas illustrations, this is the perfect book for sharing on a frosty winter evening.


You can watch the John Lewis & Partners and Waitrose & Partners Christmas 2019 Advert below:

You can buy the book from John Lewis & Partners here, or from Waitrose & Partners here.

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