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Tag: Charlotte Trounce

Sometimes Babies is Sainsbury’s Baby and Toddler Book of the Year 2021

We’re thrilled to announce that following its shortlisting, Sometimes Babies  has won a Sainsbury’s Children’s Book Award 2021! Judged by a panel of experts, the awards in partnership with BookTrust aim to encourage parents and carers to spend more time reading with their children. The board book emerged as the judges favourite in the category ‘Baby & Toddler’. Congratulations to illustrator Charlotte Trounce and everyone involved!

Jill Coleman, Director of Children’s Books, BookTrust said“This year’s shortlist was incredibly strong, and it was not an easy job for the judges to choose the winners. I want to congratulate all the winning authors and illustrators on their fantastic achievement. I know that these books will go on to capture the attention and imagination of children of all ages and inspire them to read.”

Senior Commissioning Editor Victoria England said “Sometimes Babies . . . is a special book for new babies everywhere (whether they’re big, small, short, tall or even squeaky or cheeky!) and now it feels extra special. Thank you to Sainsburys for the amazing award. We’re all over the moon!”

The idea for Sometimes Babies first came into being in the summer of 2019 when Victoria bought a card illustrated by Charlotte Trounce for her colleague Zoë who had just welcomed a new baby herself. When the card went missing in our busy offices, Victoria’s round robin email featuring a picture of the card caught the attention of our Managing Director Kate Wilson and so the book was born. Read the full origin story of Sometimes Babies here.

Sometimes Babies shows that there are all kinds of babies in the world, each one of them completely unique and worthy of all the love in the world. Whether they are cheeky, squeaky, wild, small or tall there is space for everyone to be included. With beautiful animal illustrations throughout, there is extra delight for babies at the very end with a mirror.

Take a look inside the book:

Sometimes Babies has been shortlisted for the Sainsbury’s Children’s Book Award 2021!

Today the shortlists for the Sainsbury’s Children’s Book Awards have been announced and we are absolutely over the moon that Sometimes Babies, illustrated by Charlotte Trounce, has been recognised in the Baby and Toddler category.

It’s a book that has always been special to me because of the way it was conceived – it was inspired by a real-life Nosy Crow new baby!

During the summer of 2019, our Deputy Art Director, Zoe Gregory, announced the arrival of her new baby so I popped out at lunch to pick up a card to send from the office. Many of my friends had also had babies recently, so I already had a favourite card in mind – Charlotte Trounce’s New Arrival card. The simple image of a mother and baby elephant is so striking, it works well for boys and girls, and the shiny silver lettering makes it feel extra special.

Unfortunately, the card didn’t get very far as it made its way around the office. As most Crows will know from time spent working in the busy Crow’s Nest – it was tradition for cards to go missing, often turning up in the same place (naming no names!). Before long I sent an email asking if anyone had seen it:

Screenshot of an email about Sometimes Babies, a baby board book by Charlotte Trounce

When Kate, our Managing Director, saw the ‘missing card’ email, I remember her shouting across the desks to me that the image would make a brilliant board book cover. I couldn’t believe I hadn’t thought of it before, so set to work writing a rhyming text about the characteristics of different babies. Babies could be big, small, short, tall – but they could also be grumpy, jumpy, squeaky and cheeky. We wanted all kinds of babies to feature in the book with the key word ‘sometimes’ repeated throughout because we recognised that babies are growing and changing every day. Then, together with Holly, our Senior Designer, we came up with a host of animals beyond the mother and baby elephant that fit the text and we knew Charlotte could illustrate beautifully.

Once we had a strong concept, we approached Charlotte and were delighted when she said yes to creating a book with us. She brought the rhymes to life with her trademark bold shapes and sophisticated palette and with the addition of a mirror on the final spread and some shiny foil on the cover, all of a sudden, the new baby card had become a new baby book!

It also feels like a particularly poignant book as, believe it or not, there were a couple more babies involved in its creation. Holly went off on maternity leave just before we actually sent the files to print and Charlotte had a baby before we received finished copies, so now they’re both able to share the book they created with their very own new arrivals.

This is a special book that will capture the attention of babies everywhere – and will look super-stylish on a bookshelf too. It’s the perfect gift for a newborn and we’re utterly thrilled that it has been shortlisted by the Sainsbury’s Book Awards this year.

Congratulations, Charlotte – and good luck!

Take a look inside the book:

Buy the book.