The Bear who had never seen Christmas on Daybreak!


Last week we wrote about the picture book we’ve made from the John Lewis 2013 Christmas Television Advert. And yesterday, the book was featured on ITV’s Daybreak! You can see Terry Wogan brandishing a copy of The Bear who had never seen Christmas at the top of this post – it was given as part of Daybreak’s Toybox Appeal, which collects presents for seriously ill children who’ll be spending Christmas in Hospices.

You can watch the segment online here (it starts at around 1:53:00).

The book is now available in John Lewis stores, and online here – and you can take a look inside below:

And if you’re one of the half-dozen or so people who’ve not yet seen the (incredible) John Lewis advert that inspired the book, you can watch it here:


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