The Three Little Pigs app - the first two months in the life of an app - Nosy Crow Skip to content
Posted by Deb, April 18, 2011

The Three Little Pigs app – the first two months in the life of an app

We’re really pleased to be able to tell you that our Three Little Pigs app has just been honored with an Editor’s Choice Award from Children’s Technology Review. CTR is a highly respected publication and we’re very proud.

Here’s a quote from the review: “…(The) app’s animations, original music and interactive elements bring a new type of spark to this age-old story, making it one of our favorite ebooks. ….So is it worth $8 — easily the cost of a print edition? We think so, if you’re in search of a premium children’s ebook.”

The past two months have been a whirlwind of activity on the apps front for us. After nearly 8 months of planning, developing and testing, we launched the iPad version of The Three Little Pigs on Feb 17 and the iPhone/iPod touch version on March 4.

As new app publishers, we thought those launches were the key milestones… and, of course, they were important. But in some ways the real fun began when we started to hear from reviewers and from customers – parents, teachers, fellow app developers, and children – from around the world. To date, we’ve heard from over 400 people. This direct feedback has been enormously important to us. We’ve been able to find out, in a very (cheering and) direct way that people are enjoying our app and their kids are too. And we’ve also been able to find out how they use it, when they use it, how old their children or students are, and what they’d like to see us offer in our next apps. We’ve always felt that our internal app development process was collaborative – but now we are collaborating with customers too!

We were always aiming high with The Three Little Pigs app: we wanted to create something that was a really new kind of reading experience, that looked and sounded as good as it possibly could, and that was truly interactive. Nevertheless, the success of the app has exceeded our expectations.

Some highlights for us have been:

  • Featured in iTunes’ New & Noteworthy category in 12 App Stores: Belgium (#4), Denmark (#4), Finland (#4), Greece (#4), Italia (#4), Luxembourg (#4), Nederland (#4, )Norway (#4), Portugal (#4), Spain (#4), Sweden (#4), Switzerland (#4)
  • Featured in iTunes’ What’s Hot > Books in South Africa, Thailand, Brazil, UK, Russia, Turkey, New Zealand, Ireland, Austria, Norway, Canada, Denmark, Hong Kong
  • Glowing reviews in many parenting and children’s technology publications – both online and in print, including being listed in “Best Children’s Books for iPad” in the Gadgetwise column in The New York Times and mentioned on television as great app for kids on The CBS Early Show.
  • Lots of interest from other non-English language publishers which has led to apps co-edition partnerships for versions in French and German. This is a new sort of business model, and it’s exciting to be at the cutting edge.

But this is no time to pat ourselves on the back. There’s work to be done: we have lots more apps to plan, develop and test. We’re in the middle of creating our next release in our fairy tale series, 3D fairy tale: Cinderella. Here’s a sneak peek of two beautifully illustrated scenes (click each image below to see it larger) by Ed Bryan. These are works in progress – you’ll need to wait until June to see the real thing!

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